原创翻译:龙腾网 http://www.dreamgamesky.com 翻译:qpedu 转载请注明出处
论坛地址:http://www.dreamgamesky.com/bbs/thread-487977-1-1.html



Xiaomi Continues to Lead Indian Smartphone Market in Q2 2019: Counterpoint

Counterpoint(市场调查公司):2019年第2季度,小米继续领军印度智能手机市场

BBK Group that includes smartphone brands Oppo, Vivo, Realme, and OnePlus became the leading smartphone manufacturer in India for the first-time ever, with its combined share.

步步高集团旗下有Oppo、Vivo、Realme这些智能机品牌,加上一加手机,它们总共的市场份额使其首度成为印度国内领先的智能手机制造商。

Chinese handset maker Xiaomi grabbed the top spot in the second quarter (Q2) of 2019 with a 28 percent share as smartphone shipments in India grew to 37 million units, setting a second-quarter shipment record, a new report by Counterpoint Research said on Thursday.

周四,Counterpoint调查公司发布的最新报告显示,2019年第2季度,中国手机制造商小米在印度的智能手机出货量增长到三千七百万件,以28%的市场份额夺得第一的位置,且创下了第二季度出货量的记录



"Brands which focused on offline channels expanded to online channels with online-exclusive series. Similarly, brands which entered the market with online-exclusive series are now expanding their reach towards offline channel by forming partnerships with key offline retailers. This strategy is working well for all the leading at-scale players," Tarun Pathak, Associate Director, Counterpoint Research, said in a statement.

在一份声明中,Counterpoint研究公司的副董事Tarun Pathak表示,“以前专注线下渠道的品牌以线上独享系列产品拓展线上渠道。类似地,以线上独享系列进入市场的品牌通过和主要的线下零售商建立伙伴关系把触角伸向线下渠道。这种策略对所有的前部大玩家都适用”

"Also, brands are launching multiple series to target or expand into new product tiers. This is helping them to expand their product portfolio to target multiple fast-growing segments and also diversify."

“同时,各大品牌也在发布多个产品线来瞄准或拓展到新的产品档次。这么做正帮助它们拓展自身的产品线以瞄准各种快速增长的细分市场,而且实现自身的多样化。”

In the premium segment, OnePlus surpassed Samsung to become the number one player driven by strong demand for its newly launched OnePlus 7 series while Realme, Asus, OnePlus, and Nokia HMD were the fastest growing brands (YoY).

在高端手机部分,一加凭借新近发布的一加7系列的强劲表现,超过三星,坐上第一宝座,而Realme、华硕、一加和诺基亚HMD是增长最快的品牌(同比)。



Realme C2 crossed one million mark within a couple of months of launch. It became the fastest brand to reach 8 million smartphone shipments in India market within one year of its debut.

Realme C2的销量仅在发布几个月后就突破一百万部。该品牌在首发后的一年内就成为印度市场上出货量最快达到800万部的品牌。